Reliance Jio with its stunning, unlimited free offers has not only overwhelmed the telecom market of India but also has increased the sale of VoLTE-enabled smartphones in the country.
According to a recent survey done by Economic Times, the demand for VoLTE or Voice over Long-Term Evolution (VoLTE) enabled smartphones has doubled since Reliance launched its Jio service in August. As Jio and its unlimited free services are exclusive to VoLTE network, people are found to be more interested in buying VoLTE mobiles against other standard smartphones.
To take the best advantages of Jio Welcome Offer, the majority of consumers are reported to switch from standard phone to VoLTE smartphones in past couple of months, and this gigantic jump in demand is only because of Reliance Jio’s unlimited free offer for the voice call, the Internet, and messaging.
Detailing the testimony, The Economics Time describes, the kick start of Reliance Jio 4G services in August, this year has hiked the demand for consumers for the smartphones that are compatible with the voice over long-term evolution (VoLTE) network.
According to the survey report of Counterpoint Research, in Q3, 2016, almost seven out of 10 sold smartphones were LTE capable, while eight out of every 10 LTE enabled phones were VoLT-compatible. In the 3rd quarter of 2016, which lasted July-September, the shipment of VoLTE smartphones touched the edge of 14 million only because of the launch of Reliance Jio services. In last quarter of April-June of this year, only 8 million VoLTE phones were shipped, while in the current quarter, it has boosted up to 14 million.
As per the reports, since Reliance started providing free voice call and free internet over Jio 4G SIM, the demand for VoLTE smartphones are found to be more sourced from the price-sensitive rural areas. As said by Reliance, the requirements for Jio SIM and VoLTE smartphones are more is more in Tier 3 and Tier 4 cities in contrast to Tier 1 and Tier 2 metropolises.