Land Rover will sell a $244,500 Range Rover with a gun case built in

Luxury SUVs are all the rage right now: Maserati just announced the Levante a few days ago, there’s the new Bentley Bentayga, a Rolls-Royce in the works, and the Porsche Cayenne and Macan. But let’s bring it back, way back, to the granddaddy of the high-end SUV market — Land Rover, which just announced a $ 244,500 model customized by British gun manufacturer Holland & Holland. That is nearly a $ 160,000 premium over the Range Rover’s base price in the US of $ 84,950.

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What do you get for that kind of coin, apart from a clear message to drivers around you that you’re a fan of firearms? It’s mostly about custom paint, upholstery, and paneling, including “a unique dashboard finisher based on the diamond pattern used on the fore end of Holland…

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