Facebook’s new live events feature hopes to take on Snapchat

Facebook wants to be part of the conversation around live events. Just in time for Lollapalooza, the social network has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival.

The new feature represents Facebook’s entry into a growing market catering to behind-the-scenes, real-time looks at live events around the world. Twitter has long thrived on such live events, and the company is focusing even more heavily on events with a major new feature codenamed “Project Lightning.” Snapchat’s Our Story feature similarly capitalizes on the buzz around events happening in real time. All three seek to connect their users with first-person accounts…

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