Lego is perhaps the greatest toy in the world. You can build anything you can imagine, whether that’s a castle, a city, a mountain, or, in the case of this incredible video, an automatic paper airplane machine.
The machine was made for a Super Bowl ad for Arrow Electronics, a Fortune 150 company that helps big companies do things with electronics. It doesn’t sound very exciting, which is why it’s working on this new branding campaign — this ad is for its aerospace and defense business. Arrow hired ad agency Elevation Digital Media, which hired Lego modeler Arthur Sacek, and the machine was born.